From 8 Years of Slow Growth to a Consulting Channel That Doubled in 12 Months

The Client

Consulting Success, led by founder Michael Zipursky, helps established consultants scale from six to seven figures.

They were early to YouTube and had already built a respected brand. After eight years on the platform they had 11,500 subscribers, hundreds of uploads and several breakout videos that still drove views. What they wanted next was not vanity growth. they wanted consistent, strategy led content that attracted serious consultants ready to invest in their growth.

Before Working With Us

By early 2024 the channel was active but stuck.

• The subscriber base had grown slowly to 11.5K over eight years
  
• Most new uploads averaged 100 to 200 views
  
• Content was a mix of guest interviews and Michael solo videos with no clear through line
  
• Thumbnails were mostly generic Canva templates with little testing or intent
  
• Topics were chosen ad hoc. record an interview here, a talking head there
  
• There was no repurposing pipeline or way to measure which videos actually drove leads

Consulting Success was ahead of the curve when they first moved to YouTube, but the channel was no longer matching the sophistication of their business. They needed a modern YouTube system designed around one thing. attracting established six figure consultants who wanted to reach seven figures.

After Working With Us

We stepped in to build a weekly content system that wrapped around their ICP and sales process.

Instead of one off ideas, each video now fits into a clear strategy. We handle topics, titles, packaging, scripting frameworks, editing, thumbnails and upload optimization. Michael’s job is simple. record the scripts and outlines we prepare, then drop the raw files into Google Drive.

Because he is extremely disciplined with content, we built the system around batch recording. He records several videos in a single session and is then covered for weeks or months at a time.

We also wired YouTube into their wider content ecosystem. Every finished video now feeds their podcast and written channels so each recording works much harder for the business.

What We Delivered

Weekly content engine

We designed a full production workflow. weekly topics, search plus recommendation strategy, backup titles, thumbnail concepts and packaging that speaks directly to established consultants.

Structured scripts and frameworks

Intros, mid roll calls to action and outros follow proven templates so every video opens strong, delivers value and points to a clear next step.

Defined editing and thumbnail style guide

We created a consistent visual identity and pacing so viewers instantly recognize a Consulting Success video in their feed.

Two phase content strategy

• Phase one . Reactivate the channel
• We led with broad, high intent content to wake up the algorithm and reconnect with the consulting niche.
• A flagship example. “How to Start a Consulting Business in 2024”. This became the most successful modern video on the channel and still performs as an evergreen asset.
  
• Phase two . ICP targeted content
• Once momentum returned, we shifted toward deeper topics aimed at established six and seven figure consultants.
• Pricing strategy. scaling problems. client acquisition systems. operational bottlenecks. and the role of AI in consulting.
• These videos often pulled fewer views than broad topics but drove far more qualified leads.

Lead attribution and UTM tracking

We introduced proper tracking so performance was no longer a guess. Each key video received its own UTM tagged link into their CRM. A central sheet now shows exactly which videos generate opt ins and sales opportunities so the team can double down on what works.

Repurposing hooks into other channels

For every video we delivered.

• A clean audio export sent to their podcast team
  
• A full transcript they could mine for newsletters, articles and social posts

This turned each weekly YouTube recording into fuel for multiple platforms without extra time from Michael.

The Results

Channel growth and momentum

When we started, Consulting Success had around 11,500 subscribers after eight years on YouTube, with most growth coming from older breakout videos. New uploads were usually stuck at 100 to 200 views and there was no clear way to see which videos were driving qualified leads. Since installing the new strategy, the channel has grown to more than 25,000 subscribers, effectively doubling the audience during our work together, and the top performing videos now come from the new content system, not legacy uploads.

Weekly production built around the founder

Instead of ad hoc recording, Michael now follows a simple batch workflow. a few focused recording days give us weeks or months of content. A weekly production system runs smoothly around his schedule, turning outlines into scripts, edits, thumbnails and uploads without extra decisions or management from his side. Content is clearly aimed at six and seven figure consultants, not general business viewers.

YouTube tied directly to pipeline and content ecosystem

Each core video now works far beyond YouTube itself.

• As podcast episodes using the clean audio exports
  
• As source material for newsletters, articles and social posts
  
• As assets that speak directly to established consultants considering their programs

With UTM tracking in place, Consulting Success can see which videos generate leads and revenue, so YouTube is no longer a guess. it is a measurable growth channel they can confidently invest in.

Notable Wins

• Transformed an eight year old, plateaued channel into a modern, strategy led asset that continues to grow
  
• Created a flagship evergreen video that still ranks and pulls in ideal consulting prospects month after month
  
• Built a repeatable batch recording workflow so the founder only needs a handful of focused content days each year
  
• Connected YouTube to podcast, social content and CRM tracking so the team can see the real business impact of every video

Video Highlights From Our Work Together

Free YouTube growth strategy call for 6 and 7 figure founders

If you want YouTube to be a reliable inbound channel, not a side project, you can book a free strategy call with me. We will look at your current setup and map a simple plan to turn views into qualified pipeline.

On this call we will.

• Identify your biggest YouTube bottleneck right now
  
• Show how to structure videos and topics for lead flow
  
• Review how YouTube plugs into your current funnel and sales process
  
• Prioritize the first fixes to start generating consistent inbound

This is for established founders who want a clear, personalized plan before committing to a full YouTube system.