From Stalled YouTube Channel to a Scalable Growth Engine for 8F Agency in Under Two Years
From 1.5K to 40K+ Subscribers
Jordan’s channel grew from 1,530 subscribers and 546 uploads to a 40K+ subscriber authority channel that now supports his entire business.
Strategy Plus Full Production Ownership
We took over everything except recording. topics, scripts, editing, thumbnails, uploads and analytics. Jordan only records.
Content Library Used Across the Business
Videos now power lead magnets, sales assets, ads and program content. turning YouTube into a reusable library, not a one off task.
The Client
Jordan Ross is the founder of 8F Agency, a consultancy that helps agency owners scale their revenue, systems and leadership. He had already proved YouTube could bring attention to his brand, but he wanted the channel to become a serious growth asset, not a side hobby that depended on him managing everything.
Before Working With Us
When we first connected, Jordan already had 1,530 subscribers and 546 videos published. He had a YouTube producer, was posting Shorts and trying to grow. but the results had plateaued.
Content was not clearly aligned with his ICP, topics jumped around, and there was no real system for planning or analytics. The workflow with his producer had broken down. edits were inconsistent, and Jordan was spending too much time managing production instead of running 8F Agency.
On our very first call, he decided to part ways with his existing producer on the spot. He wanted a team that could own the entire channel end to end so he could just record.
After Working With Us
We stepped in as Jordan’s full YouTube growth partner. Apart from recording, our team took responsibility for everything on the channel.
He asked us to force him to review the very first video so we could lock in the visual style and pacing. After that, he stopped reviewing edits entirely. We built internal QA so he could trust the output without micro managing.
Over the next two years, we kept a consistent publishing cadence through live events, launches and life changes. including Jordan welcoming two children. When he needed more flexibility, we shifted between two videos per week in high velocity seasons and one deeper video per week focused on case studies, testimonials and sales content.
What We Delivered
Strategy and positioning
We mapped Jordan’s offers, ICP and sales process into clear content pillars. awareness, authority and conversion. Every video now has a defined job in his funnel.
Pre planning and scripting frameworks
We introduced repeatable briefing and scripting templates so Jordan can sit down, hit record and know exactly what to cover without over preparing.
End to end production
Our team handles editing, motion graphics, music, pacing, thumbnail design and upload optimization for every video, plus Shorts and clips when needed.
Analytics and ongoing iteration
We track performance, review what moves the needle and adjust topics, formats and hooks so the channel keeps compounding over time.
Paid and organic alignment
When 8F Agency hired a YouTube ads partner, we wrote ad scripts, edited VSLs and adapted video structures for conversion so paid and organic worked together rather than in silos.
The Results
Organic growth first
From a base of 1,530 subscribers, the channel grew to 4–5K subscribers organically with a far smaller volume of higher quality videos than the 546 uploads before we started.
Then organic plus paid scale
With strategy and production dialed in, we layered on YouTube ads. Our team supported ad scripts, edits and VSLs, helping push the channel beyond 10K subscribers, then into the 40K+ range as paid and organic fed each other.
YouTube embedded into the business
Jordan now uses his YouTube content everywhere.
- Inside lead magnets and free trainings
- As embedded tutorials in his programs
- As case study explanations on sales pages
- As ad creatives and remarketing assets
- As sales enablement links his team can send before or after calls
YouTube is no longer a separate project. it is a library of on brand assets that support revenue across the whole business.
Notable Wins
- Jordan fired his old producer during our very first call so we could rebuild the channel from a clean slate.
- He has not needed to review an edit since the first video. our internal QA protects quality and consistency.
- We maintained weekly publishing while he launched programs, spoke at events and welcomed two children. adjusting cadence without breaking the system.
- The channel now gives 8F Agency a predictable stream of premium content and authority that compounds year round, instead of an inconsistent set of uploads that Jordan has to manage himself.
Video Highlights From Our Work Together
Free YouTube growth strategy call for 6 and 7 figure founders
If you want YouTube to be a reliable inbound channel, not a side project, you can book a free strategy call with me. We will look at your current setup and map a simple plan to turn views into qualified pipeline.
On this call we will.
- Identify your biggest YouTube bottleneck right now
- Show how to structure videos and topics for lead flow
- Review how YouTube plugs into your current funnel and sales process
- Prioritize the first fixes to start generating consistent inbound
This is for established founders who want a clear, personalized plan before committing to a full YouTube system.